For the first time ever, customize your Little Word™ on a collab!
Not all heroes wear capes—some have their signature black jester hat. In honor of Hello Kitty’s 50th anniversary, show off your edgy side with the Kuromi bracelet, which captures her bold, fearless attitude.
Set Kindness in Motion
The cycle of kindness starts with you. It’s why each of our bracelets has a trackable ID tag, so you can one day pass it on and pay its meaning forward.
Please note that custom bracelets must adhere to specific content guidelines established through our partnership with Sanrio. The following customizations are not permitted: cat references, drugs, alcohol, witchcraft, military, gambling, religion, sex, smoking, bullying, ethnic or appropriated terms, politics, unapproved philanthropic or partner promotion, performance-enhancing references, and negative connotations. We reserve the right to cancel any order that violates these guidelines, as well as intellectual property or trademark laws, including company names and profanity. If an unauthorized word or phrase is used, we will promptly contact you to modify or cancel your order.